Outdated Web Architecture
Legacy monolithic CMS suffered from 4.2s page load times and broken layouts across mobile devices.
Brand & Corporate Website Engineering for X-Tire
X-TIREBrand & Corporate Websites2026
Project Overview
Elevating Global Brand Authority Through Modern Web Engineering
X-Tire required a enterprise-grade corporate platform to modernize its legacy digital footprint, present detailed tire technical specifications, and capture B2B wholesale inquiries. Kaluna engineered a lightning-fast, custom corporate website built on Next.js, featuring interactive product filtering, localized multi-region support, and seamless lead routing to executive sales teams.
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PROBLEM STATEMENT
Overcoming Legacy Infrastructure & Unstructured Product Catalogs
Frictionful Lead Routing
Wholesale buyer inquiries were lost due to unvalidated static contact forms lacking CRM integration.
Fragmented Product Specifications
Technical tire metrics, rim sizes, and tread patterns lacked structured filtering and search capabilities.
Zero Visitor Analytics Visibility
Marketing leadership had no empirical telemetry tracking visitor engagement or conversion drop-offs.
TECHNICAL APPROACH
Kaluna delivered a custom high-performance web platform with real-time product specification search and automated lead dispatch.
Next.js Static Generation & Edge CDN
Delivered sub-second page rendering across global geographic regions with automated WebP image optimization.
Interactive Technical Catalog Filtering
Custom faceted search engine enabling wholesale buyers to instantly filter products by rim size, tread type, and application.
Automated B2B Lead Conversion Engine
Optimized multi-step inquiry workflows integrated directly with client sales dashboards and email alerts.
TECH STACK
What We Use to Build
HOW WE DELIVER
Engineering X-Tire's Digital Brand Platform
RESULTS AND IMPACT
Measurable Growth in International Wholesale Inquiries and Market Authority
The new X-Tire digital platform established an authoritative global market presence, significantly increasing qualified B2B lead conversion while delivering near-instant page load performance.
+140% B2B Lead Inquiries
Streamlined inquiry flows increased wholesale customer conversion rates dramatically.
< 0.8s Global Page Load
Edge CDN caching delivered blazing fast responsiveness on mobile and desktop.
99.9% Core Web Vitals Score
Flawless technical SEO ranking indicators driving organic search visibility.
ABOUT PROJECT
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