Traffic Surge Bottlenecks
Breaking news events caused server crashes on legacy database infrastructure.
High-Impact Media & Campaign Hub for 10 Media
10 MEDIAMarketing & Landing Page Hubs2025
Project Overview
Scaling Digital Media & Campaign Conversions With Edge Rendering
10 Media required a modern publishing hub and high-conversion landing page ecosystem capable of serving millions of concurrent readers without latency. Kaluna architected a Server-Side Rendered (SSR) web platform featuring edge caching, clean editorial typography, and high-impact lead capture units designed for maximum ad conversion.
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PROBLEM STATEMENT
Handling Traffic Spikes & Optimizing Editorial Reader Experience
Cluttered Reading Layout
Unoptimized scripts and ad blocks slowed down page rendering and frustrated readers.
Mobile Performance Degradation
Over 75% of mobile traffic suffered from cumulative layout shifts (CLS) and slow image loading.
Low Sponsor Lead Conversion
Campaign landing pages lacked optimized call-to-action placement and fast form validation.
TECHNICAL APPROACH
Kaluna deployed an edge-cached digital publishing platform with instant article rendering and campaign lead capture hubs.
Next.js SSR & Edge Content Caching
Server-side rendering paired with CDN distribution ensuring instant loading during viral traffic bursts.
Clean Editorial UI & Typography
Typography scales optimized for readability, dark mode reading, and zero cumulative layout shift.
High-Conversion Campaign Hubs
Integrated lead generation modules capturing reader subscriptions and sponsor inquiries.
TECH STACK
What We Use to Build
HOW WE DELIVER
Engineering 10 Media's Publishing Ecosystem
RESULTS AND IMPACT
10x Traffic Capacity Burst & Unprecedented Reader Engagement
10 Media achieved record readership retention, instant article indexing on Google News, and flawless performance during major news events.
10x Traffic Burst Scalability
Edge architecture handled over 50k concurrent readers seamlessly.
+65% Increase in Session Duration
Distraction-free editorial layout kept readers engaged longer.
Top 1% Google News Indexing
SSR architecture enabled instant article crawling by search engines.
ABOUT PROJECT
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